Lately, I feel like I’ve read a lot of tweets and, ironically, blog posts, about how blogging is dead. Like newspapers, I suppose; we all know how hard it is to find one of those now. Although I’ll gladly take a blog or a copy of the Sunday New York Times over a future where plutocrat robot overlords beam 140-word communications directly into my brain from the wifi-enabled microchip that’s implanted in my wrist. (I assume that or the Sunday Times are the only two options, yes?)
Then I remembered this thing I wrote at the beginning of 2012, when food blogging was declared dead, and thought: la plus ça change:
Which all makes me wonder, why do people start food blogs in the first place? Are we to assume that the goal is always to become a household name? I mean, I know this is America and we’re all trying to realize the American Dream of being rich enough to live a life of leisure, but maybe people just like to share recipes. And maybe, since we all eat multiple times per day for our entire lives, we happen to have a lot of interesting, relatable stories that intersect with food. Or we just love to write, and food seemed like a fun topic.
To sum up, food blogging is:
- likely mostly dead if your goal is to become an overnight global brand, AND
- fun for the rest of us, THEREFORE
- let’s stop gazing at our collective navel and get on with shit.
Technology may change, but stories will never be dead. Stories make us human. Sharing stories helps us create meaning. Don’t crow about the death of valuable tools that help us do that; we’re not all in a headlong rush for the singularity.